Fengyi Franklin Zhu 

Portfolio A/B



Fengyi Franklin Zhu

Portfolio A / B



Exness

Exness is the largest global retail broker for people who want to trade forex, stocks, crypto and more. In an industry beset by negative perceptions and broken promises, Exness stands out by sacrificing quick profit to do what is right - creating and maintaining a trading ecosystem with their clients’ and partners’ best interests at heart.

Key Responsibilities

3D Design
Brand Identity
Graphic Language
Motion Design

Corporate Spaces
Creative Team

Joel Smith
Tom Dixion
Anya Mooney
Joey Nanni
Adrian Acevedo


Utilizing perspective distortion and a sculptural approach to modeling, I supported the team with a 3D solution that seamlessly integrates the essential elements - "e", "x", and a heart - derived from the brand concept in one form. Through motions such as rotating and orbiting, the form fluidly reflects these elements in a smart way. The flexibility of the form has elevated the icon beyond being merely the visual identity, becoming a key inspiration for brand textures and corporate space design.







Fengyi Zhu © 2024
Fengyi Zhu © 2024