Exness
Exness is the largest global retail broker for people who want to trade forex, stocks, crypto and more. In an industry beset by negative perceptions and broken promises, Exness stands out by sacrificing quick profit to do what is right - creating and maintaining a trading ecosystem with their clients’ and partners’ best interests at heart.
Exness is the largest global retail broker for people who want to trade forex, stocks, crypto and more. In an industry beset by negative perceptions and broken promises, Exness stands out by sacrificing quick profit to do what is right - creating and maintaining a trading ecosystem with their clients’ and partners’ best interests at heart.
Key Responsibilities
3D Design
Brand Identity
Graphic Language
Motion Design
Illustrations
Corporate Spaces
3D Design
Brand Identity
Graphic Language
Motion Design
Illustrations
Corporate Spaces
Creative Team
Joel Smith
Tom Dixion
Joey Nanni
Joel Smith
Tom Dixion
Joey Nanni
Utilizing perspective distortion and a sculptural approach to modeling, I led the creative direction with a 3D solution that seamlessly integrates the essential elements - "e", "x", and a heart - derived from the brand concept in one form. Through motions such as rotating and orbiting, the form fluidly reflects these elements in a smart way. The flexibility of the form has elevated the icon beyond being merely the visual identity, becoming a key inspiration for brand textures and corporate space design.
