Eppo
Eppo is an A/B testing platform that enables anyone in an organization to leverage data and improve business metrics by maintaining control over project speed, costs and headcount.
Eppo is an A/B testing platform that enables anyone in an organization to leverage data and improve business metrics by maintaining control over project speed, costs and headcount.
Key Responsibilities
3D Design
Brand Identity
Graphic Language
Motion Design
3D Design
Brand Identity
Graphic Language
Motion Design
Creative Team
Joel Smith
Tom Caiger
George Rabôt
Jordan Heber
Joel Smith
Tom Caiger
George Rabôt
Jordan Heber
The rebrand idea is inspired by the classic explorations and games, most notably Conway's Game of Life and FEZ. They both exude dynamism, a sense of precise engineering, and the constant creation of new perspectives via transformations. The visual identity comprises a series of extruded shapes and modules rotating and animating in 3D space. Through custom motion, it generates a sense of precise transformation, offering a wide range of perspectives that form the key graphic language of the entire brand system.
