GM Envolve (BrightDrop)
BrightDrop (Now part of GM Envolve) is a tech startup from GM creating solutions to help decarbonise the movement of goods and services.
BrightDrop (Now part of GM Envolve) is a tech startup from GM creating solutions to help decarbonise the movement of goods and services.
Key Responsibilities
Project Lead
Concepting
Industrial Design
Art Direction
Motion Design
Project Lead
Concepting
Industrial Design
Art Direction
Motion Design
Creative Team
N/A
N/A
In addition to the branding work, I have worked exclusively with the Brightdrop product engineering team to craft a collection of design visuals that showcase the distinctive CMF of their full product line, including the Zevo 600 and 400 delivery trucks, and the Trace and Trace Grocery self-perpetual delivery cart. The production 3D assets have been reused for various marketing projects to create different narratives while maintaining consistency.
