Fengyi Franklin Zhu

pronouced 'fung-yee'




Info
Currently:
Senior Designer @MovingBrands
Fengyi Zhu is a multidisciplinary designer based in Brooklyn, New York. Collaborating with clients worldwide providing services including creative direction, branding, visual, motion, and spatial design.
Background in creative technology and digital fabrication, Fengyi’s approach revolves around a strong spatial sensibility, serving as the creative foundation and generating outputs that make brands, products, and experiences fresh, tangible, and future thinking.


Fengyi Franklin Zhu

pronouced 'fung-yee'




Info
Currently: Senior Designer @MovingBrands
Fengyi Zhu is a multidisciplinary designer based in Brooklyn, New York. Collaborating with clients worldwide providing services including creative direction, branding, visual, motion, and spatial design.
Background in creative technology and digital fabrication, Fengyi’s approach revolves around a strong spatial sensibility, serving as the creative foundation and generating outputs that make brands, products, and experiences fresh, tangible, and future thinking.


Alipay

Established in Hangzhou, China, in February 2004 by Alibaba Group and its founder Jack Ma, Alipay is the world's largest mobile (digital) payment platform, serving over 1.3 billion users and 80 million merchants. It approached us to help perform a brand refresh in 2023, and we crafted a distinct yet memorable identity centered around the core concept of “Shui" (Water) - the essence that moves, reflects, and connects people to everything they need.
Service Package

Brand Strategy
Brand Identity System
Motion Design
Brand Assets & Guidelines
Key Responsibilities

Communication (Language/Culture)
Brand Identity
Graphic Language
3D Design












Fengyi Zhu © 2024
Fengyi Zhu © 2024