Fengyi Franklin Zhu 

Portfolio A/B



Fengyi Franklin Zhu

Portfolio A / B



Cruise

A world-leading innovator in autonomous vehicle technologies, Cruise is on a bold mission to transform city life through all-electric, self-driving rideshare services.

Key Responsibilities

3D Design
Brand Identity
Corporate Spaces
Creative Team

Devin Carter
Dave Cameron
Guy Wolstenholme
Amelie Au
Alejandra Hernandez


We partnered with Cruise to create a brand that embodies their ambition to revolutionise how we move around urban spaces — and, in doing so, improve the quality of life of city dwellers worldwide.




Fengyi Zhu © 2024
Fengyi Zhu © 2024