Fengyi Franklin Zhu 

Portfolio A/B



Fengyi Franklin Zhu

Portfolio A / B



Cinereach

MovingBrands partnered with Cinereach, a film organisation supporting culturally relevant and impactful storytelling, to create a brand that could become a symbol of power of story to inspire curiosity, agency, and empathy.

Key Responsibilities

Project Lead
Concepting
Storyboard
Production
Creative Team

N/A


Driven by the brand identity and graphic language, I led the creation of the master brand motion by activating the narrative through movement - melding science, art, community, and culture to create a sparkle at the center.




Fengyi Zhu © 2024
Fengyi Zhu © 2024